Blog

‘We All Hate Advertising, But We Can’t Live Without It’. An op ed by Adam Thierer.

Posted by on May 14, 2012 in 20Fifteen News, Small Business Marketing | 0 comments

http://www.forbes.com/sites/adamthierer/2012/05/13/we-all-hate-advertising-but-we-cant-live-without-it/

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What is good advertising, anyway?

Posted by on May 2, 2012 in 20Fifteen News, Small Business Marketing | 0 comments

Is it advertising that you like? No. No offense, but you’re too busy running your own business to be an advertising expert. We, on the other hand, don’t try to deliver pizza, run a dental practice, or cut hair. We make advertising, just like we’ve been doing for national and international brands for the past 25 years. Is it advertising that focus groups respond to? No. Or more accurately, maybe. The problem with focus groups (and other kinds of advertising research) is that they don’t measure exactly what they’re supposed to. People...

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Crappiest Commercial Contest

Posted by on Oct 18, 2011 in Uncategorized | 0 comments

Crappiest Commercial Contest

20Fifteen is excited to announce a our ‘Crappiest Local Advertising Contest’.  Details below and at our Facebook page.

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Call before you dig! 20Fifteen works with NW Natural Gas

Posted by on Oct 17, 2011 in Uncategorized | 1 comment

Call before you dig!  20Fifteen works with NW Natural Gas

We recently teamed up with our friends at Magneto Brand Advertising to produce three safety commercials for NW Natural Gas, and the spots are now on the air.  From Magneto’s blog: We produced three light-hearted, but communicative TV spots to help them deliver these important safety messages. We worked with the very talented director Brian Belefant and his team at 20Fifteen Productions. The shooting took place around Mt Tabor. Actor Troy Lund played “Jim” as the spokesman. You can check out some behind the scenes photos from the...

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60 Second Director

Posted by on Oct 11, 2011 in Uncategorized | 0 comments

60 Second Director

When 20Fifteen’s Creative Director Brian Belefant isn’t busy creatively directing, he occasionally updates his personal blog 60secdirector.blogspot.com with interesting tidbits on advertising and directing.  With nearly 25 years of experience in the industry it’s fair to say that Brian knows what he’s talking about (most of the time), so, when you have a chance, head over to 60 Second Director and poke around.

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20Fifteen’s Brian Belefant talks advertising with PMQ

Posted by on Oct 5, 2011 in Uncategorized | 0 comments

20Fifteen’s Brian Belefant talks advertising with PMQ

Our friends over at Pizza Marketing Quarterly recently featured 20Fifteen in their October 2011 issue. Publisher Steve Green sat down with Brian to discuss the idea behind 20Fifteen and to get his insider thoughts on television advertising.  Head over to PMQ to read the article.    

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A recap (and critique) of this year’s Super Bowl commercials

Posted by on Feb 8, 2011 in Uncategorized | 3 comments

This comes by way of Patrick Scullin, who’s not only a world-class advertising mind, but also a hell of a funny guy. He writes a blog called The Lint Screen (http://thelintscreen.com). If you’re a fan of advertising, you could do a lot worse than to read what Patrick has to say about it. Super, Or Not, Here’s The Super Bowl Spots It’s a game unlike any other. It pits formidable opponents against one another, each vying for the attention of over 200 million eyeballs. Each determined to occupy a sliver of consciousness and a...

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What do you get when you cross a room full of seven-year-olds with a sexy actress? Our newest pizza commercial.

Posted by on Jan 11, 2011 in Uncategorized | 2 comments

What do you get when you cross a room full of seven-year-olds with a sexy actress? Our newest pizza commercial.

Tweet Imagine a seven-year-old’s birthday party. Little Billy makes a wish and blows out the candles. Suddenly, the lights go out. The front door blows open. And there, bathed in an otherworldly glow, is a gorgeous woman, oozing sexuality. She asks Billy if he made a wish. When he nods, she tells him to come over so she can give it to him. This was a very –– and when we say very, we mean VERY –– ambitious production, involving a room full of seven-year-olds, an adult film star we flew up from LA, and a very twitchy camera rig...

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20Fifteen Creative Director Brian Belefant wins another Telly Award

Posted by on Jan 4, 2011 in 20Fifteen News | 14 comments

20Fifteen Creative Director Brian Belefant wins another Telly Award

Brian Belefant, Creative Director at 20Fifteen, recently received a Silver Telly Award for a six-spot campaign he directed for UbiSoft. The Silver Award is the highest honor bestowed by the Telly Awards, making it one of the most sought-after awards in the advertising industry. It’s yet another accolade in Belefant’s long, distinguished career, and further proof that the advertising 20Fifteen creates is nothing short of world...

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The Keys to Cable Ad Success

Posted by on Dec 22, 2010 in Uncategorized | 0 comments

The Keys to Cable Ad Success

The Keys to Cable Ad Success By Roy H. Williams Published: December 2, 2002 Entrepreneur [dropcap2]Q:[/dropcap2]I’d like to create a TV commercial for my flower shop. I’m assuming that cable will be my best bet since I’ve heard it’s less costly, but I’m still not sure how to get started. Can you help me? [dropcap2]A:[/dropcap2]Let’s set aside the question of how you plan to deliver your message for just a moment-the most important part of any ad campaign is what the ad says. Choosing the right media to...

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